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- info@vinovamedia.com
32985 Hamilton Court
Suite 219
Farmington Hills
48334, Michigan, USA
Gold Dust West Casinos
Branding, Casino, Entertainment, Gaming, UI/UX Web Design, Laravel Development, Web Design, Web Development, Website Redesign Services, WordPress Development, and Conversion Rate Optimization
“The Gold Dust West Casinos are the jewels in the Nevada crown for Jacobs Entertainment, from Carson City near the shores of Lake Tahoe to the ‘Biggest Little City in the World’ known as Reno to the high desert city of Elko in the Ruby Valley.” Struggling to market their exceptional resort and gaming amenities on a typical casino industry-style website, their PR manager hired Vinova to complete a full-service rebranding and website design and development project that would make their websites come to life.
Process
Gold Dust West Casinos sought a comprehensive digital makeover to improve their online presence and boost consumer interaction. Our team used a systematic strategy to achieve a smooth redesign and development process:
- Our Vinovans carried out extensive studies on the developments in the gaming, entertainment, and casino industries.
- UI/UX of the current website was audited to find usability issues and potential enhancements.
- We created a visual identity that is consistent with the brand to improve awareness both online and offline.
- Using Laravel, WordPress, and contemporary UI/UX design concepts, a scalable online solution was created.
- We streamlined the user experience from browsing to booking by optimizing the website for conversions.
Objective
Gold Dust West Casinos aimed to:
- Give the website a modern, approachable makeover.
- Improve brand impression with a consistent and compelling digital identity.
- Enhance user experience (UX) for smooth navigation and interaction.
- Increase online sales for casino events, promotions, and hotel reservations.
- Use WordPress and Laravel to create a responsive, high-performing website.
Approach
We created a comprehensive strategy for Gold Dust West Casinos to achieve their goals, integrating branding, UI/UX design, and web development. The new website, featuring a sleek interface, was built using Laravel and WordPress. Data-driven optimizations and mobile responsiveness were implemented to improve conversion rates and user experience:
- Visual Identity & Branding: developed a modern, unified brand style that complemented Gold Dust West Casinos’ entertainment-focused offerings.
- UI/UX Web Design: Created a modern, user-friendly interface with smooth navigation and captivating graphics.
- Website Redesign & Development: Redesigned and developed the website using WordPress for dynamic content management and Laravel for a stable, scalable backend.
- Conversion Rate Optimization (CRO): To increase lead generation, data-driven components including user behavior analysis, A/B testing, and improved calls to action are integrated.
- Experience Focused on Entertainment and Gaming: Made sure the online presence captured the thrill and vitality of a physical casino.
Impact
Significant gains were made in several important metrics as a result of the website makeover:
- 30% more people are using the website and spending more time there.
- 20% increase in conversion rates, which results in more reservations and event registrations.
- Improved loading times and responsiveness on mobile devices for faster website performance.
- Enhanced brand recognition, establishing Gold Dust West Casinos as a cutting-edge, vibrant center for entertainment.
- Smooth content management that makes it simple for the casino staff to update game lists, events, and promotions.
Results
BRAND CREATION
GOLD DUST & STARS & TRANSPORTS WEB VISITORS
TECHNOLOGY
PLAYER PORTAL SHOWCASES REAL-TIME BENEFITS
DISRUPTION
REVOLUTIONIZES TYPICAL & MID-MARKET CASINO WEBSITES
WELCOME TO VINOVA
Enter the world of Vinova, where creativity and success coexist. Together, let’s create something truly remarkable. Let’s discover the power of high-performance development, smooth UI/UX, and purposeful branding.
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