All Locations
- info@vinovamedia.com
32985 Hamilton Court
Suite 219
Farmington Hills
48334, Michigan, USA
Spectrum Retirement
Web design, web development, responsive website design and development, branding, PPC, page speed optimization, website redesign services, WordPress development, B2C, and medical/healthcare
Spectrum Retirement, a leading provider of independent living, assisted living, and memory care communities, partnered with Vinova to modernize its digital presence and enhance engagement with seniors. The goal was to create a user-friendly, visually engaging website that showcased services, simplified navigation, and fueled inquiries. The digital transformation aimed to reflect the warmth, trust, and excellence of Spectrum Retirement’s communities.
Approach
Vinova has revamped Spectrum Retirement’s website, focusing on the senior living industry. The new design is user-friendly and accessible, with a scalable WordPress platform for easy content management. A full SEO audit and keyword research were conducted to improve search rankings and visibility. Conversion rate optimization was also implemented to increase user engagement. The modern, user-friendly digital experience combines compassionate design, high-speed functionality, and SEO-driven growth strategies, enhancing Spectrum Retirement’s connection with families and seniors.
Process
- Carried out user experience (UX) research to learn about the requirements of elderly people and their families.
- The website was redesigned with a welcoming, user-friendly interface.
- Created a high-performing, scalable WordPress website that allows for smooth content changes.
- We out a thorough SEO assessment and optimization to raise exposure and search ranks.
- Conversion rate optimization (CRO) was put into practice using contact forms, virtual tour possibilities, and well-placed calls to action.
- Fast load times and mobile responsiveness were guaranteed for a seamless surfing experience.
Impact
The website experienced a 40% increase in inquiries from seniors and their families, a 35% increase in organic traffic, a 25% improvement in user engagement, faster website performance, and a stronger brand presence, positioning Spectrum Retirement as a trusted senior living provider.
Results
+2%
INCREASE IN SALES LEADS
+31%
INQUIRY TO TOUR
+3%
WEB MOVE IN’S
+31%
INQUIRY TO MOVE IN
WELCOME TO VINOVA
Enter the world of Vinova, where creativity and success coexist. Together, let’s create something truly remarkable. Let’s discover the power of high-performance development, smooth UI/UX, and purposeful branding.
Related Projects
B2B, Professional Services, Media, Entertainment, and Startups/VC
Silvercast
High-impact, large-format digital advertising is Silvercast’s specialty, and it provides excellent visibility in important metropolitan areas. They work with well-known companies and marketers that want to engage American consumers.
B2C, Healthcare & Medical
Spectrum Retirement
31% more move-in inquiries! To aid in its expansion, Spectrum Retirement Communities requested that Lounge Lizard redesign its website, tagline, and brand logo.
