Silvercast

Web design, web development, website redesign services, SEO, SEO audit services, WordPress development / B2B, media, entertainment, professional services, start-ups, and venture capital

A well-known outdoor advertising firm, Silvercast Media focuses on static and digital billboards, especially in busy cities. They are well-known for their large-format displays, such as the recognizable digital billboards in Times Square, New York City. Silvercast provides high-visibility venues for marketers to reach a large audience with messages that are compelling and exciting.

Transformation

Before
After

Technology used: WordPress, PHP

Objective

Leading outdoor advertising company Silvercast Media required a cutting-edge, high-performing website that could successfully highlight its digital billboard solutions and premium media placements. Enhancing the brand’s online visibility with a modern, intuitive design that appealed to business-to-business (B2B) clients in the media, entertainment, professional services, start-up, and venture capital sectors was the aim.

Vinova sought to do this by redesigning and creating a fast, aesthetically pleasing website that enhanced the user experience, simplified content administration, and offered prospective advertisers smooth navigation. To increase organic exposure, raise search ranks, and draw in high-value clients, a thorough SEO plan and audit were also necessary. For Silvercast Media to be competitive in the constantly changing advertising market, the new platform has to be scalable, SEO-optimized, and conversion-focused by utilizing WordPress development. 

Approach

Vinova put into practice a thorough site design, development, and SEO strategy specifically suited for the media, entertainment, and professional services sectors to revolutionize Silvercast Media’s online presence.

To find opportunities for improvement in user experience, site structure, and SEO performance, we started with a thorough website assessment and competition study. The new UI/UX design, reflecting Silvercast’s proficiency in very effective out-of-home advertising, was created to be aesthetically pleasing and user-friendly. WordPress was used to develop the website to provide scalability, ease of content maintenance, and smooth integration of media-rich information, such as high-resolution images of Silvercast’s billboard positions and video displays.

We carried out a thorough SEO audit, keyword research, and on-page improvements to improve the site’s performance, internal linking, and metadata to raise its search engine ranks. To ensure that prospective advertisers could quickly browse Silvercast’s offers and start business queries, we also improved the site’s navigation and conversion paths.

Vinova developed a dynamic, search-optimized, and conversion-focused website by combining state-of-the-art design, high-performance development, and data-driven SEO tactics. This strengthened Silvercast Media’s position as a pioneer in digital and outdoor advertising.

Impact

Impact of Strategic Redesign and SEO Enhancements for Silvercast Media:

  • 45% increase in website traffic due to strategic redesign and SEO improvements.
  • 30% increase in user engagement due to the visually engaging, high-speed website.
  • Improved SEO rankings drove 25% more inbound business inquiries.
  • Optimized user experience and seamless navigation strengthened Silvercast Media’s digital presence and credibility.

Results

+74%

INCREASE IN SALES LEADS

+82%

INCREASED TIME ON SITE

SEO

20+ KEYWORDS ON 1ST PAGE OF GOOGLE

WELCOME TO VINOVA

Enter the world of Vinova, where creativity and success coexist. Together, let’s create something truly remarkable. Let’s discover the power of high-performance development, smooth UI/UX, and purposeful branding.

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